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 The Value Creation Workshop (VCW) acts as a powerful motivator for change behaviour where organisations wish to introduce or progress efforts in cultural change. The workshop involves participants in a structured
and interactive process which provides staff with insight into how customers view current levels of service, as well as providing an opportunity for identifying the criteria they value from a "best in the world" or "ideal" service provider. The focus of the workshop is on responding to both current and future needs of customers.
The use of Value Creation Workshops across an organisation provides clear and potentially valuable insights into customer needs and expectations, whilst providing a mechanism whereby these results can be fed more directly into the strategic planning/change process.
Support and commitment from staff at every level is gained, which not only empowers staff to make change(s), but also gives them a strong desire to improve
service and services to their customers. |
