Kraft
Kraft Foods Australia is a subsidiary of Kraft Foods, the largest branded food and beverage company in the United States and the second largest worldwide. Kraft Foods market many leading food brands in Australia, including Vegemite, Kraft cheese, and Kraft Peanut Butter. Established in 1926, it is headquartered in Melbourne and has sales revenue of over A$650 million. Kraft has a long heritage as a food manufacturer in Australia and has manufacturing sites in Victoria and South Australia, in both metropolitan and country locations.
Some of VCG’s Work:
Assisted in the repositioning of this Food Service business with its key customers. This included innovative research with customer groups using VCG’s Value Focusing® methodologies.